Marketing made for membership organisations*
We help membership organisations grow member value, deepen engagement and deliver sustainable growth, working as an extension of your team across strategy, brand, digital and content.
Whether you need extra delivery capacity, strategic direction or support navigating digital change, we work as an extension of your team to get it done.
How we help
Delivery
Marketing and operational delivery
We work as an extension of your team, whether you need short-term support or a fully outsourced marketing function. Our support includes:
- Campaign planning and delivery
- Member communications
- Renewal journeys
- Email marketing and automation
- Content planning and copywriting
- Social media management
- Website and portal management
- Analytics and reporting
- Events and webinar support
Transformation
Digital transformation, brand and design
Membership organisations often reach a point where their systems, content or brand no longer match the experience they want to give members. We help you make sense of that change and deliver it end to end, from clarifying member journeys and information architecture, to refreshing brand and design, to managing the practical realities of a platform or CRM move.
We're platform-neutral and experienced across the membership technology ecosystem, including ReadyMembership, Microsoft Dynamics, HubSpot, WordPress, Mailchimp, Umbraco, membership CRM platforms, and hybrid and legacy ecosystems. That breadth is what lets us bridge tech implementation and member experience, rather than treating them as separate projects.
We support you through:
- Discovery and insight gathering
- Journey mapping
- Brand and visual identity
- UX, content strategy and information architecture
- Marketing and platform alignment
- Launch communications
- Post-launch optimisation
Leadership
Strategic leadership, when you need it
Sometimes what's needed most is senior strategic capacity, without the cost of a full-time hire. We provide:
- Strategic direction and clarity on member value
- Growth and engagement strategy
- Team leadership and mentoring
- Board and senior leadership reporting
- Communications oversight and campaign planning
- Governance, reporting and cross-team alignment
Clarifying journeys and structure for a major platform transition
We mapped core journeys, streamlined information architecture and structured personalisation and analytics ahead of a ReadyMembership implementation.
"Working with Fact&Fiction on our new website and member portal was an absolute joy. They're an incredibly competent, knowledgeable team who took the time to properly understand our needs, made excellent recommendations from the outset, and worked closely with us on stakeholder interviews, member journeys and a much more personalised experience for our members. I wouldn't hesitate to recommend Fact&Fiction to any organisation looking for a genuinely invested digital and marketing partner."
Kate Hodgins, Head of Marketing, WorldCC
Improving clarity and usability for a technical membership product
We revamped the website and moved to ReadyMembership, built email marketing automation and a comprehensive engagement strategy, and supported delivery of a new digital strategy. We now work day to day as their fully outsourced marketing function.
"The transition from internal delivery to Fact&Fiction was seamless, and over the past three years they've built a strong, collaborative relationship with us and have become a trusted extension of our team."
Tanya Cooper, Managing Director, NFRC Competent Person Scheme
Bringing consistency and structure to national and regional activity
We built a unified content and comms plan, a regional toolkit, and shared KPIs across central and regional teams.
"Over the past year, Fact&Fiction has become a trusted strategic partner. Their deep knowledge of the membership sector, and of ReadyMembership in particular, has helped us make smarter, data-driven decisions and improve how we engage, recruit and communicate with our members. They are forward-thinking, pragmatic and highly attuned to the realities of working within limited resources."
Richard Miller, Membership Director, NFRC
Building stronger membership organisations
Our aim is always to leave organisations stronger than we found them. We help teams:
- Plan more confidently
- Work more effectively across departments
- Improve communication with members
- Use data more effectively
- Build long-term internal capability
Platforms we work across
Recognised byTalk to us about your membership marketing
An extension of your team across strategy, brand, digital and content.
Contact us to find out how we could help you
If what we’re saying makes sense then drop us a line. We can have a chat, meet for a coffee or a drink. We love a good irritant, challenge or problem and are always happy to chat it through even if you choose not to work with us.
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