Meet the Fact&Fiction Team
Combining marketing expertise, business insight, and sector knowledge—your trusted partners on the journey to success.
What’s something you love?
I feel obliged to say my family… but good food, shared with great company (and a glass (or 2 )of wine), is a close second.
What’s something that bugs you?
When something that should have been a “1-pager” and is actually closer to a novel.
What project are you most proud of?
It’s not about one project, but the moments when someone’s trust in me – with what matters most – pays off. Whether it’s their career or the business they lead, knowing I’ve made a real difference to something so important to them is what makes me proud.

Aika
Founder, strategist, senior client liaison
What’s something you love?
The feeling of being in an airport, train station or car and thinking 'I could go anywhere, an adventure awaits'.
What’s something that bugs you?
Overly long explanations when we have already got it. Our brains work quickly (most of the time) at F&F.
What project are you most proud of?
It's a bit cheesy but probably seeing the team consistently knock it out of the park. We're not perfect but most of the time we don't have to go back and forth too much with clients, because they get what they need right from the start. It makes my life much easier.

Keith
Founder, strategist, senior client liaison
What’s something you love?
Food, my dog and travelling. Even better if travelling with my dog and visiting good foodie places!
What’s something that bugs you?
Untidiness… I’m a self-confessed clean freak so any mess is a nightmare for me - everything has its home!
What project are you most proud of?
We really have worked on some incredible projects. A highlight for me was definitely supporting our clients, Brime Robbins on bringing their projects to life. From running around Prague capturing video content to securing interviews, it resulted in fantastic coverage and award wins.

Sophie
Account lead, planner and doer
What’s something you love?
New York, it'll always be home and there's truly nowhere else like it.
What’s something that bugs you?
Anything that overcomplicates the simple. Long meetings, unnecessary jargon, and copy that takes twice as many words as it needs to.
What project are you most proud of?
I’m really proud of our work with DMA Invest, especially on their flagship event, WCAF. Working with UK businesses to drive meaningful change in emerging markets and witnessing the tangible impacts year after year has been incredibly rewarding.

Anna
Account lead, planner and doer
What’s something you love?
I love the feeling of having a good book I can’t put down and music, my record collection is my most prized possession!
What’s something that bugs you?
Outdated processes being kept in place simply because “that’s the way we’ve always done it” I’m a big believer in finding smarter and more efficient ways of working.
What project are you most proud of?
Leading the rollout of a new system that challenged the traditional approach to selling. Backed by data and insight, it ultimately changed the way they sold their product and became part of the day-to-day way of working.

Isabel
Marketing Executive
What’s something you love?
I love getting lost in a good book, a long walk, or a new place. And creating in the kitchen—whether it's cooking or baking something for others and waiting for the “this is so good!” moment. Oh and stale Cheetos.
What’s something that bugs you?
Gloomy weather (a bold complaint for a Brit), people who aren’t excited by food, and unnecessary dawdling. Life’s too short, let’s pick up the pace!
What project are you most proud of?
Working with CPS to build out their social presence. It’s been a journey, from shaping the strategy to seeing the channels evolve and grow into something that genuinely feels like theirs.

Ceyda
Marketing Assistant