Meet the Fact&Fiction Team
Combining marketing expertise, business insight, and sector knowledge—your trusted partners on the journey to success.
What’s something you love?
I feel obliged to say my family… but good food, shared with great company (and a glass (or 2 )of wine), is a close second.
What’s something that bugs you?
When something that should have been a “1-pager” and is actually closer to a novel.
What project are you most proud of?
It’s not about one project, but the moments when someone’s trust in me – with what matters most – pays off. Whether it’s their career or the business they lead, knowing I’ve made a real difference to something so important to them is what makes me proud.
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Aika
Founder, strategist, senior client liaison
What’s something you love?
The feeling of being in an airport, train station or car and thinking 'I could go anywhere, an adventure awaits'.
What’s something that bugs you?
Overly long explanations when we have already got it. Our brains work quickly (most of the time) at F&F.
What project are you most proud of?
It's a bit cheesy but probably seeing the team consistently knock it out of the park. We're not perfect but most of the time we don't have to go back and forth too much with clients, because they get what they need right from the start. It makes my life much easier.
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Keith
Founder, strategist, senior client liaison
What’s something you love?
LIFE! MUSIC!! Is that any good? I love too many things! Something I love…..being in nature - or is that too obvious… camping… a good cheeseboard and a silky Malbec, spinning some vinyl.
What’s something that bugs you?
A sound that I cannot locate like a buzzing tv on standby.
What project are you most proud of?
It’s got to be Horizon : multiple stakeholder engagement, complexity to make everyone happy, public facing, full team effort- all the brains needed!
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Nina
Creative strategist, senior client liaison, magician
What’s something you love?
Food, my dog and travelling. Even better if travelling with my dog and visiting good foodie places!
What’s something that bugs you?
Untidiness… I’m a self-confessed clean freak so any mess is a nightmare for me - everything has its home!
What project are you most proud of?
We really have worked on some incredible projects. A highlight for me was definitely supporting our clients, Brime Robbins on bringing their projects to life. From running around Prague capturing video content to securing interviews, it resulted in fantastic coverage and award wins.
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Sophie
Account lead, planner and doer
What’s something you love?
New York City, my home, and my never-ending love affair. There’s truly nowhere else like it and it’s a constant source of inspiration for me.
What’s something that bugs you?
Accidentally saying "you too" when a waiter says "enjoy your meal.” That, and double superlatives.
What project are you most proud of?
I’m incredibly proud of our work with DMA Invest, especially on their flagship event, WCAF. Working with UK businesses to drive meaningful change in emerging markets and witnessing the tangible impacts year after year is incredibly rewarding.
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Anna
Account lead, planner and doer
What’s something you love?
Ready Salted crisps and a Diet Coke. Preferably enjoyed on a sun lounger somewhere hot.
What’s something that bugs you?
I had a job once where people would say things like “today we’re going to talk around marketing” or “Charlotte can talk to those slides” instead of saying about. It used to drive me crazy.
What project are you most proud of?
I’m proud of everything we have achieved so far with CPS. As a freelancer, it’s special to work so closely with a client that you feel like part of their team.
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Charlotte
Account lead, planner and doer