Who we are

Fact&Fiction is a marketing consultancy. We trade as Fact&Fiction and are registered in England and Wales as Fact&Fiction Marketing Limited (company number 14965171). We are registered with the Information Commissioner's Office as a data controller (ICO registration number: —).

Our Data Protection Officer can be contacted at: aika@factandfiction.london

What data we collect and why

We collect and use personal data in the following ways:

Contact form enquiries

When you use the contact form on this website, we collect your name, email address, and the content of your message. We use this to respond to your enquiry. If you provide details about your organisation, we may keep these on file to send you relevant information about our services in future. You can opt out of this at any time by emailing hello@factandfiction.london.

Marketing communications

If you contact us through this website, we may follow up with relevant information about Fact&Fiction's services where we believe there is a legitimate interest in doing so. We will only do this where it is reasonable to expect you might welcome it, and we will always make it easy to opt out. We do not buy marketing lists or add people to mailing lists without prior contact.

Website analytics

We use third-party analytics tools to understand how visitors use our website. This data is anonymised and aggregated. It does not identify you personally. You can decline analytics cookies when you first visit the site.

How we work with client data

As a marketing consultancy, our team members work within clients' own systems, including CRM platforms and email marketing tools, as part of delivering contracted services. In these cases, Fact&Fiction acts as a data processor on behalf of our clients. Our clients remain the data controller for their own contact data. We do not copy, store, or transfer client contact data into our own systems.

If you are a contact within a client organisation and want to understand how your data is handled, please contact that organisation directly.

Our lawful basis for processing

We rely on legitimate interests as our lawful basis for all data processing described in this policy. This means we have assessed that our business interest in using your data is balanced and does not override your privacy rights. You can request a copy of our legitimate interests assessment at any time by emailing aika@factandfiction.london.

How long we keep your data

Contact form enquiries and associated correspondence are kept for up to two years from the date of last contact. If an ongoing business relationship develops, we retain relevant data for the duration of that relationship and for up to two years after it ends. Analytics data is retained in line with our analytics provider's standard settings.

We review what we hold annually and delete anything we no longer need.

Third-party tools

We use third-party analytics and CRM tools which may process data on our behalf as processors. All tools we use are subject to GDPR-compliant data processing agreements. We do not sell your data or share it with third parties for their own marketing purposes.

Your rights

Under UK GDPR you have the right to:

Access the personal data we hold about you

Ask us to correct inaccurate or incomplete data

Ask us to delete your data (the right to erasure)

Object to or restrict our processing of your data

Withdraw from receiving marketing communications at any time

To exercise any of these rights, email aika@factandfiction.london. We will respond within one calendar month.

Complaints

If you have concerns about how we handle your personal data, you have the right to complain to the ICO. You can contact them at ico.org.uk or on 0303 123 1113. We would always appreciate the opportunity to address any concerns directly before you contact the ICO, so please do get in touch with us first.

Changes to this policy

We may update this policy periodically. The date at the top of the page reflects the most recent version. Significant changes will be flagged clearly.