World Commerce & Contracting
WorldCC
Challenge
WorldCC wasn't simply replacing a website. It was rethinking how a global membership organisation recruits, serves and engages its community online, with an experience that lived up to the ambition behind the ReadyMembership platform.
Solution
We became the bridge between platform and experience, working alongside WorldCC and Pixl8 for nearly 12 months to push ReadyMembership beyond a standard platform rollout.
- Understand: analytics, content and engagement audits, combined with stakeholder and member research across industries and regions
- Design: a new information architecture and member journeys built around what different audiences actually needed
- Push: hands-on page builds, widget configuration and repeated refinement to take ReadyMembership beyond template and brand
- Personalise: a personalisation framework and tailored go-live journeys for different member types
- Embed: governance, ownership, measurement and optimisation built in from day one, giving WorldCC the foundations to keep improving long after launch
Services
Digital StrategyUX & PersonalisationReadyMembership ImplementationGovernance & Optimisation
Successes
TBC
member portal engagement
TBC
member logins / adoption
‘Working with Fact & Fiction on the implementation of our new website and member portal was an absolute joy! They are an incredibly competent, capable, and knowledgeable team who really took the time to listen to and understand our needs. From the outset, they made excellent recommendations and worked closely with us to build custom web and portal pages, conduct stakeholder and member interviews, map out our member journeys, and create a much more personalised and intentional experience for our members. What really stood out was how seamlessly they became part of our team. They understood what we were trying to achieve, embraced the complexities of the project and, importantly, they just got what WorldCC is all about. They were fantastic partners throughout the process, and I wouldn't hesitate to highly recommend Fact & Fiction to any organisation looking for a knowledgeable, collaborative and genuinely invested digital and marketing partner.’
