NFRC
Challenge
We were tasked with delivering higher member engagement through stronger online member experiences.
Solution
We worked with the team to review all data tagging, user journeys and personas in the ReadyMembership system, we then adjusted the design template to allow for better delivery of information. We mapped and created a user journey persona, we rewrote copy, catalogued and tagged content and implemented all of these content design changes to the user experience. The result is a month-on-month increase in user interactions and audience satisfaction.
Services
StrategyMessagingContent PlanningCampaignsE-MarketingWebsiteContent WritingSocial Media Management
Successes
59%
email open rate
4%
click-through rate
+800%
social media activity
+10%
website traffic
‘"Over the past year, Fact&Fiction has become a trusted strategic partner. Their deep knowledge of the membership sector, and of ReadyMembership in particular, has helped us make smarter, data-driven decisions and improve how we engage, recruit and communicate with our members. They are forward-thinking, pragmatic and highly attuned to the realities of working within limited resources." ’
