NFRC Competent Person Scheme
Challenge
Needed to communicate critical changes to Building Safety Regulations while redefining its role within the group. Struggling with low visibility, manual member processes, and fragmented communications, CPS wanted to strengthen its identity as the “Corgi” of roofing schemes, engage members effectively, and streamline recruitment.
Solution
A channel and data audit to identify communication gaps and optimisation opportunities. Refined value proposition and tailored messaging to better resonate with key member segments. Content and engagement plan including newsletters, social media, and targeted campaigns to boost member communication. Digital improvements with a new website, automated communications, and a simplified joining process.
Services
Successes
59%
email open rate
4%
click-through rate
+800%
social media activity
+10%
website traffic
