Hart Square
Challenge
Hart Square's brand hadn't kept pace with its growth. A vendor-independent consultancy helping charities and membership organisations get more from their technology, it was still working with a palette of just three colours and no consistent visual system or story to tie it together. It needed a brand that could carry a clearer narrative and flex as the business developed, without losing consistency along the way.
Solution
We led Hart Square's rebrand in-house, from strategy through to studio production, as an extension of their team.
- Defined a core brand concept, "making technology work", giving the identity a clear story to build from rather than a static mark
- Built a flexible supergraphic system designed to work as a storytelling device, with room to develop as the brand matures
- Expanded a limited three-colour palette into a fuller primary and secondary system, with clear rules for tints and backgrounds
- Set brand guidelines covering logo use, colour, iconography and photography
- Defined Hart Square's organisational values and core messaging to sit alongside the new visual identity
Services
Brand StrategyMessaging & ValuesVisual IdentityBrand Guidelines
